D&AD, or the Design and Art Direction is an educational charity promoting excellence in creative advertising and design. Their New Blood Awards give applicants, often students, the chance to get ahead and gain the exposure they require to start or accelerate their creative careers. Each year, real, big name clients set the briefs for the awards, with 2020’s challenges being set by the BBC, Barclays, LEGO, Nike, Durex and Penguin amongst others.
We are delighted to say that Enhance the UK were asked to support Durex with their written brief and Emily, who leads our Undressing Disability Campaign, will be one of the judges. The Durex brief is based on:
‘fighting for diverse representation and empowerment in sex for disabled people.’
Live judging starts today, Wednesday 3rd June, and we are delighted that a Durex is challenging sexual conventions. We’re also incredibly impressed with how many creative applicants have worked on this brief, read or watched our content and got in touch with us. It is essential that we remain impartial, so sorry that we couldn’t give any of you advice but we wish you the very best through these next judging stages!
To find out more about D&AD, the amazing New Blood Awards, and the Durex brief, please visit: https://www.dandad.org/en/d-ad-new-blood-awards/